As a product person, I’ve realized one truth that changed how I look at building:
The best product doesn’t always win. The best distributed one does.
I’ve seen this play out multiple times. In my own projects also while observing others. We, as builders, often obsess over features, design, code, and polish. We love to think that if we build something truly great, people will automatically find it, love it, and share it.
Yes, a great product is non-negotiable. Nobody wants to use something clunky or half-baked.
But here’s the harsh reality: even the most brilliant product risks staying invisible if distribution isn’t taken seriously.
The Trap of Building in Silence
Many builders fall into the trap of thinking: “If I just add one more feature, users will come.”
But the truth is they won’t.
If nobody knows you exist, your product is as good as invisible. No matter how brilliant it is.
This is why distribution is not something to add after building. It has to be baked in from day one.
Start Your Side Hustle to Learn Distribution
The fastest way to really understand distribution. Start your side hustle. It teaches you distribution. The art of selling.
Not for the money. Not even for the product itself.
But for the lessons in how to reach people.
A side hustle forces you to think:
- How do I tell my story?
- Where do I find the first users?
- Which channels actually bring traction?
- What builds trust? ads, content, partnerships, or word of mouth?
You can read endless blogs about “growth hacks,” but these are questions no book or blog can answer for you.
You only learn by doing. “Your Side Hustle”
The Dharma of Creation
In the spirit of ITt Adhyatma, this balance is like dharma in creation:
Product is your karma: the quality of what you create.
Distribution is your dharma: ensuring your creation reaches where it’s meant to.
Without karma, dharma is empty. Without dharma, karma remains hidden. Both must go hand in hand.
Closing Thought
So here’s my lesson, and maybe yours too:
Build something worth using. But don’t stop there. Learn how to distribute it, how to reach people, how to tell your story.
Because in the end, the world doesn’t reward the best product.
It rewards the product that finds its people.
Start your side hustle today. It is the best way to learn distribution.
Next -> The Art of Selling
#ITtAdhyatma